How can an ordinary car commercial keep its audience glued to the TV? Use a Daft Punk song!
Lincoln enlisted the help of the popular French band and its latest hit "Technologic" to increase the coolness factor of its 30-second spot for the new 2009 Lincoln MKS. By about 100 times. And I do not even know what the car's features are. Nor do I care much.
The commercial itself is unassuming, but that only works in its favor. The focus is on the song, which is an attempt to make the viewers project their feelings about the song onto the car. Or just make the name of the car stick in the their heads...just like the song does. Forever. All day long. Just like last week, when I first saw it. And yesterday. And this morning. And right now.
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